
Take a good look at this graphic.
It illustrates a simple point:
If you hire California Pacific Brokers to list and sell your home, not only will your home be marketed and advertised here, it will be blasted out to the ends of the earth (IDX).
Pretty good deal, eh?
I think so.
Amazingly, an increasing amount of real estate brokerages are pulling the plug on the syndication of ‘their’ listings. Apparently, they desire to be the sole gate-keepers of this data: the sellers’ home details.
There is quite a bit of politicking going around on this subject right now. However, my basic sense, is that it doesn’t quite serve the very people to whom these listings actually serve: the sellers.
It’s true, many of these listing aggregators jumble up information and skew real world facts and figures in favor of formulas and factoids (zillow, trulia, etc…). However, they do serve up a googolplex of information; and that’s what people seem to be in search of. Three cheers for the information age! The cat’s out of the bag now…can’t put it back in.
Bottom line: if you want your home marketed to the greatest extent possible, syndicated out to a ridiculous quantity of websites conceivable and exposed to the largest audience available, you’ve come to the right place!






